![]() They wanted to film in our store, but I don’t think it’s You. It’s just catching on.ĭid Netflix contact Erewhon about the show or even wanting to film there? We’ve been into that ethical, sustainable type of thing for a long time. We’re doing it because it was real knowledge that we had from science and herbalists. I’ve been selling matcha and reishi teas and gynostemma tea and doing adaptogenic tonics for over ten years here. ![]() We’ve been around for 50 years, so it’s not like we’re trying to be anything. People understand that there’s something there with nutrition. People think health and wellness is - now it’s cool to be healthy. That’s totally a take on Erewhon.’ Then the owner sent me a text last night that said, ‘Have you heard about this?’ It’s like, ‘Yeah, I have actually.’ He’s like, ‘That’s funny.’ They said this thing about Nirvana they spelled it backwards.’ I’m like, ‘No way. Someone mentioned it to me, saying, ‘Yeah, there’s a show You. So Erewhon’s likeness in the show was a surprise for you? I hear, obviously, that they’re having fun with it. wellness lifestyle, full of reiki, yoga and Moon Juice for “radiant living.” resident of about 20 years, talks to The Hollywood Reporter about how accurate onscreen depictions are of the L.A. Erewhon Market’s vice president Jason Widener, an L.A. So how similar is the real thing to the fictional, bougie Anavrin? Well, it features an all-organic deli, a superfood Tonic Bar and a staff that includes doctors, herbalists and dietitians.
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